Today there are around four billion mobile phones in use, and from that 1.08 billion are smartphones (Infographics). As a result meeting costumers’ needs and making it easier for them to find what they are looking for is key in today’s business. According to a Nielsen report by the end of this year 1 in 2 American will have a smartphone. And since the Smartphones have been the biggest step towards mobile Internet, providing the users with content is pivotal.
In this report, they mentioned that 14% among new feature phone owners used their phone for only voice communications compared to 3% of Smatphone owners. So this raises a question: how people are using cellphones? The answer is noticeable and is that Smartphones owners are increasingly using their phone to access the Internet.
Because the screen size and resolution of a mobile device is much smaller than a normal computer, it is important to create a mobile website to enhance your costumers’ experience when surfing the web on their mobile devices. Businesses acquiring mobile websites understand that no only the content is what matter in a site but also the context and interface is pivotal. So when asking yourself if your business should obtain a mobile site, do not think it twice, just get it. The reason why? There are many reasons that explain why having a mobile website will bust the ROI of you company.
One of them being the Google separate mobile index. By having a mobile website and a desktop website your chances of showing up in higher search ranking are definitely higher. Moreover, according to Joshua Odmark, a senior search specialist at Admax Media, one fifth of Americans access the Internet through their phone. Google reported last month in their Event “ThinkingMobile” that last year there was a 400% increase in the number of mobile searches. In fact, about 20% of its searches currently are mobile searches
So if you already decided to obtain your mobile site there are many platforms that offer this service. Lenco Mobile Inc’s platform “Build.Mobi provides agency relationships, brands, and small businesses the ability to build and manage thousands of mobile websites through a central interface as well as push content, alerts, and marketing in real time to one or more sites.” This platform enables your business to increase more visibility and gain more traffic in the mobile arena.
This Lenco Mobile technology allows you to do many different things even to market your products through a SMS/MMS campaigns. Build.Mobi uses Mercury API, another platform that allows applications and websites to create, manage and deploy SMS/MMS campaigns. Mobile marketing today is considered to be much more effective than online marketing. It is personalized and targeted. According to an InsightExpress study Mobile advertising is 5 times more effective than online advertising. One of the reasons why this may be happening is because people are increasingly spending more time on their cellphones.
Since we live in a fast peace society meeting costumers’ needs are crucial. People today do not want to enter a website through their phone were they have to scroll down, scroll to the sides, and zoom in. When people encounters this situations what is most likely to happen is that the person will go out of the page and go to one that provide the information they are looking for effectively and fast. Today people are expecting effective mobile websites, to the point that provides them with the services and information they are searching for.
